The media likes stories – pure and simple. The more a story resonates with a given audience the more a journalist will like it!
There are six main elements to a story. Six honest serving men as Rudyard Kipling wrote in the Elephant Child.
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
News is also relevant and timely – TRUTH.
Timely – There must be a reason for doing the story, NOW! In other words it must be topical
Relevant – A journalist will only want you to tell your story if it is relevant to their audience
Unusual – Dog bites man is hardly news, but man bites dog certainly is!
Traumatic – It is a sad truth perhaps but bad news sells much more than good news!
Human – News is always about people not process – telling a story.