Top Tips

top tips

The media likes stories – pure and simple.  The more a story resonates with a given audience the more a journalist will like it!


There are six main elements to a story. Six honest serving men as Rudyard Kipling wrote in the Elephant Child.

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

News is also relevant and timely – TRUTH.

Timely – There must be a reason for doing the story, NOW! In other words it must be topical

Relevant – A journalist will only want you to tell your story if it is relevant to their audience

Unusual – Dog bites man is hardly news, but man bites dog certainly is!

Traumatic – It is a sad truth perhaps but bad news sells much more than good news!

Human –  News is always about people not process – telling a story.